Mars Incorporated
Senior Manager, Brands and Content - Fruity (Finance)
Title: Senior Manager, Brands and Content - Fruity
Location; Newark, NJ
All applicants must have permanent legal authorization to work in the United States. Mars does not sponsor employment visas for this role.
This position is not eligible for relocation benefits
We are looking for a creative specialist who is experienced in leading the design of brand experience strategies and high-performance Content that wins across Consumer journeys and makes our brands culturally famous! This role is accountable for leading Brand and Content on our Fruity portfolio of brands (Skittles, Starburst, Life Savers), driving the development and delivery of region-specific content and brands for North America, as well as global stewardship for Skittles, acting as the Global Brand Community Leader.
They will design and deliver world-class communications strategies and audience-first, scalable, fit-for-platform campaigns and content in partnership with our evolving mix of agency partners, platforms, and ecosystems, aligned with the brand pillars, marketing objectives, and business goals.
Key to the role will be working with the brand teams, cross-functional partners (Brand, Media, PR, Dcomm, Human Intelligence, Content Studio, Social & Digital Properties Team, Responsible Marketing, Marketing Properties, etc) as well as external agencies to leverage insights from the consumer, the marketplace and the digital landscape in order to deliver high-impact campaigns. Globally, this person will partner with the Global Brands & Content team.
Key Responsibilities:
This role has responsibility and accountability for the delivery of brand experience strategies and high-performance Content, building brand equity across the portfolio based on priorities aligned by the Global Brands & Content team and locally for North America by the MLT:
What can you expect from Mars?
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.