Marketing Specialist (Marketing)

Title: Marketing Specialist
Reports: Company Chief Contracting Officer / President

Summary of Position:
The ideal candidate will be a professional that is able to undertake a variety of marketing functions to assist in our company's growth. This person will be able to work diligently under pressure, will be comfortable with a high degree of attention to detail and be able to incorporate new and effective ways to achieve better results.
Major Duties and Responsibilities:
• Develop, implement, and track marketing programs such as email, social media, or digital campaigns and events.
• Collaborate with marketing and other professionals to develop and monitor strategic marketing initiatives.
• Analyze and report on the performance and efficiency of campaigns to help shape future marketing strategies.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Develop and create marketing materials, such as sales and product collateral, catalogs, spec sheets, and ensure brand guidelines are met.
• Write, proofread, and edit creative and technical content across different mediums.
• Liaise with external vendors to execute promotional events and campaigns.
Education /Experience:
• BS/BA in marketing, communications, business administration or a related field.
• 2-5 years of experience in marketing.
• Strong knowledge of various marketing and analytics tools (including traditional and digital marketing) and content management systems.
• Demonstratable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Working knowledge of HTML, CSS, and JavaScript development.
• Excellent analytical skills and a knack for data analysis.
• Strong prioritization, organization, and project management skills.
• Exceptional verbal and written communication skills.
• Skilled in writing and editing content with an attention to detail.
Physical Requirements:
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.
• Must be able to access and navigate each department at the organization's facilities.
Desired Qualifications
• Proficient with Microsoft Office suite Word, Outlook, Excel, and PowerPoint.
• Ability to think quickly, respond immediately and creatively.
• Great attention to detail.
• An ability to work independently on a project or collaboratively.
• Ability to integrate with a diverse team with varying opinions and ideas.
• Good judgment and ability to accurately translate marketing needs.
• Ability to work in a fast-paced environment and cope professionally with changing priorities.
• Minimal Travel.