Digital Copywriter - Marketing - US Intermediaries (Creative Design)
There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.
Role Summary
As part of a cross-functional team, the copywriter collaborates with marketing partners and creative colleagues (graphic designers, UX designers, and content strategists) to develop engaging, benefit-focused content for digital and non-digital channels. Key outputs include social post, email, web, video, and print collateral.
The copywriter has a fundamental understanding of the financial services industry, T. Rowe Price capabilities, and our intermediary audiences. The copywriter also understands how to engage the advisor audience and successfully position the firm's products, services, and brand in a crowded marketplace.
Responsibilities
Works with key stakeholders to ensure alignment on content requirements, objectives, assumptions, and success factors before copy development begins.
Participates in creative meetings for project kickoffs and brainstorming sessions with designers and business partners.
Generates ideas and develops clear, concise, compelling copy based on agreed-upon strategy.
Understands the various audience segments for an assigned campaign; tailors content to reflect the desired tone, sentiment, and intent of the messaging and elicit the desired reaction/response.
Applies writing and content style guidelines and incorporates T. Rowe Price brand tone, voice, and principles in copy.
Understands the unique content preferences of digital consumers (functional, engaging, scannable, concise, platform-friendly, searchable).
Incorporates SEO recommendations as appropriate for digital content.
Presents ideas and works in an iterative manner—responding with copy that addresses stakeholder feedback or research findings.
Reviews and edits content produced by marketing partners and creative colleagues.
Manages time and project load to meet deadlines as agreed upon with business partners.
Qualifications
Bachelor's degree or the equivalent combination of education and relevant experience AND
2+ years of total relevant work experience.
Outstanding writing, editing, communication, and presentation skills.
Strong attention to detail, accuracy, and timeliness.
Ability to think creatively, conceptually, and strategically.
Self-motivated with a desire to work as part of a creative team in a highly collaborative corporate environment.
Preferred Qualifications
2+ years of editorial or copywriting experience in the financial industry, including digital, development of messaging strategies, creative campaigns, and marketing communications.
Experience with using generative AI as part of creative process.
Experience with SEO and accessibility principles and application.
Experience with Figma and highly comfortable using Microsoft Office Suite and Adobe Acrobat.
**Writing samples should be submitted when applying**
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
Regular / Flex Worker
Base salary ranges:
$83,000.00 - $141,000.00 for the location of: California, New York$72,500.00 - $124,500.00 for the location of: Washington, D.C
$66,000.00 - $113,500.00 for the location of: Colorado, Maryland, Washington and all other US locations
Placement within the range provided above is based on the individual's relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
This job posting is expected to be available until:
02/6/2025Commitment to Diversity, Equity, and Inclusion
We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.
Benefits
We value your goals and needs, at work and in life. As an associate, you'll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.
Featured employee benefits to enrich your life:
Competitive compensation
Annual bonus eligibility
A generous retirement plan
Hybrid work schedule
Health and wellness benefits, including online therapy
Paid time off for vacation, illness, medical appointments, and volunteering days
Family care resources, including fertility and adoption benefits
Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates' well-being and addressing the needs of our clients, business, and communities is unwavering.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
