St. James Parish Hospital
Marketing & Communications Manager (Marketing)
Develop and implement comprehensive marketing plans to achieve hospital goals.
Coordinate and execute marketing campaigns, including digital, print, and social media.
Conduct market research to identify opportunities and monitor competitors.
Oversee the creation of marketing materials, such as brochures, advertisements, and website content.
Manage the hospital's online presence, including social media channels and the website.
Assist with coordination of community outreach events and partnerships to increase the hospital's visibility.
Monitor and report on the effectiveness of marketing efforts and adjust strategies as needed.
Collaborate with internal teams to ensure brand consistency and alignment with hospital strategic plan.
Manage relationships with external vendors, such as advertising agencies and graphic designers.
Serves as the primary Public Information Officer within the hospital's Incident Command structure in accordance with the hospital's emergency management procedures.